As technology constantly changes, so does the world of marketing. The challenge of bringing High Tech Products to the market requires a fresh approach to standard marketing practice. Learn how to tackle & break down the obstacles associated with...
- Course Outline
As technology constantly changes, so does the world of marketing. The challenge of bringing High Tech Products to the market requires a fresh approach to standard marketing practice.
We cordially invite you to a seminar bringing these issues to the forefront. You will learn how to tackle and break down the obstacles associated with the marketing of High Tech products.
Traditionally, Marketers have talked about the 4 P’s of Marketing:
Product, Price, Promotion, and Place (distribution). However, within the context of software and high-tech marketing, it can be argued that the fifth ‘P’ of Platform becomes a key factor in a marketing plan that also dictates a reinterpretation of the other four. Dynamics around Standards, Network Effects, and Technology life-cycles drive new paradigms around how ‘high tech’ companies need to consider their marketing approach.
Who Should Attend? Individuals involved in the marketing of software or high tech products or principals and owners of high tech firms. The focus will be on software, however many principals can apply to other High Tech companies.
Agenda: What is ‘High Tech’ anyway?
Issues in the High Tech Markets
o Technology seduction
o Technology uncertainty
Introducing the 5 ‘P’s of Marketing
o Disruptive Technology
o The Feature Value equation
o The Competing Models of Software
o Articulating Value
o Pricing Strategies for High-Tech Products
o The AIDA principals
o High Tech Toolkit
o VAR Models
o Direct Sales versus Channel
o Standards – Forms and Impacts
o Network Effects
o Technology Lifecycle
Speaker Robert Hyde, MBA
When not playing guitar or on canoe trips, Robert Hyde is the principal and founder of 3rd Perspective, a Strategy and Information Technology consulting firm founded in 2002. He is also a consultant with the Business Development Bank of Canada and works regularly with their clients.
Robert has been involved with Information Technology and Project Management for over twelve years and Strategic Planning for the last seven. During this time, he has become well known for his ability to identify and realize strategic opportunities, facilitate the development of strategy and manage the process of change at numerous organizations in the High Tech, Telecom, Manufacturing and Not-For-Profit sectors.
He holds his MBA in Strategy and Marketing from the Schulich School of Business and a Bachelor of Commerce from the Rotman School of Management. He is a member of the Project Management Institute and continues to write and speak on the topics of the Strategic Development Process, Technology, and Change Management.
Cancellation Policy All cancellation requests must be notified in writing. In case of cancellation received on and before November 12th, 2010 the balance except a 15% administrative fee will be refunded after the meeting. No refunds will be given after November 15th , 2010.
- Prerequisites & Certificates
- Cancellation Policy
Unless stated otherwise on your confirmation all sales are final, cancellations more than 72 hours in advance will receive a credit to be used towards a future training class. Cancellations within 72 hours result in a loss of registration fee.
- Map & Reviews
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