EQDM201â€”Building a Marketing Strategy with a Digital Centrepiece or equivalent is mandatory.
In this course you will learn how to: Define your business objectives and choose what to measure; Identify the role of analytics; Compare types of analytics and their advantages and considerations; Develop a success measurement strategy for your campaigns.Â
- Why analytics?
- Business objectives
- Choosing what to measure?
- Defining ROI
- The role of analytics
- People, process and segmentation
- Optimize what matters most
- Audience acquisition
- Traffic generation
- Web analytics
- Business objectives, goals, and metrics
- Key performance indicators (KPIs), targets, and segments
- Impressions, reach, and engagement
- Opens, click throughs, and conversions
- Types of digital analytics
- Web analytics
- Social media analytics
- Email marketing analytics
- Measurement strategy
- The social media audit
- Start with objectives
- Determine baselines
- Develop a proof of concept
- Review results
- Conversion rate optimization (CRO)
Eliquo Training and Development Inc. will make every attempt to be flexible in regards to class cancellations and rescheduling. In an attempt to make sure that everyone enjoys a consistent training experience, Eliquo offers the following cancellation policy: Any student cancellation that occurs a minimum of six (6) business days prior to a scheduled class is eligible for a full class credit or a 100% refund on the cost of the class. Due to scheduling logistics, if you cancel or re-schedule a registration within five (5) business days of the course date, payment is due in full at that time and will be held as a credit towards a re-scheduled date or a future course booking. Course credits are valid for 12 months from the date of the original class booking. All cancellations and rescheduling must be in writing and sent either by email to email@example.com or by fax to 647.258.9319. Verbal communication of a cancellation will not meet our refund requirements. In the event that a class is cancelled due to insufficient enrollment, your full registration fee will be refunded or you can reserve a seat in the next available class. You will be notified of a class cancellation at least five (5) business days in advance of the scheduled class. Eliquo Training and Development Inc. reserves the right to postpone or cancel a class at any time, in which case the refund and rescheduling policy would apply. Eliquo Training and Development Inc. is not liable for any travel expenses incurred by the student, even in the event of a cancellation.
185 Somerset St West. Suite 312