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Introduction to IBM SPSS Text Analytics for IBM SPSS Modeler (V16) teaches users how to analyze text data using IBM SPSS Modeler Text Analytics.


 
Course Outline

Introduction to IBM SPSS Text Analytics for IBM SPSS Modeler (V16) teaches users how to analyze text data using IBM SPSS Modeler Text Analytics. Students will see the complete set of steps involved in working with text data, from reading the text data to creating the final categories for additional analysis. After the final model has been created, there is an example of how to apply the model to perform Churn analysis. Topics include how to automatically and manually create and modify categories, how to edit synonym, type, and exclude dictionaries, and how to perform Text Link Analysis and Cluster Analysis with text data. Also included are examples of how to create resource templates and Text Analysis packages to share work with other projects and other users.

Course Objectives

Please refer to the Course Overview for description information.

Audience

This course is for:

  • Anyone who needs to analyze text data for the purpose of creating predictive models or reports based in part on text data.
  • Users of IBM SPSS Modeler Text Analytics.
Course Outline

Introduction to Text Mining

  • Describe text mining and its relationship to data mining
  • Explain CRISP-DM methodology as it applies to text mining
  • Describe the steps in a text mining project

An Overview of Text Mining in IBM SPSS Modeler

  • Explain the text mining nodes available in Modeler
  • Complete a typical text mining modeling session

Reading Text Data

  • Read text from documents
  • View text from documents within Modeler
  • Read text from Web Feeds

Linguistic Analysis and Text Mining

  • Describe linguistic analysis
  • Describe the process of text extraction
  • Describe categorization of terms and concepts
  • Describe Templates and Libraries
  • Describe Text Analysis Packages

Creating a Text Mining Concept Model

  • Develop a text mining concept model
  • Compare models based on using different Resource Templates
  • Score model data
  • Analyze model results

Reviewing Types and Concepts in the Interactive Workbench

  • Use the Interactive Workbench
  • Review extracted concepts
  • Review extracted types
  • Update the modeling node

Editing Linguistic Resources

  • Linguistic Editing Preparation
  • Develop editing strategy
  • Add Type definitions
  • Add Synonym definitions
  • Add Exclusion definitions
  • Text re-extraction to review modifications

Fine Tuning Resources

  • Review Advanced Resources
  • Adding fuzzy grouping exceptions
  • Adding non-Linguistic entities
  • Extracting non-Linguistic entities
  • Forcing a word to take a particular part of speech

Performing Text Link Analysis

  • Use Text Link Analysis interactively
  • Use visualization pane
  • Use Text Link Analysis node
  • Create categories from a pattern
  • Create text link rules

Clustering Concepts

  • Create clusters
  • Use visualization pane
  • Create categories from a cluster

Categorization Techniques

  • Describe approaches to categorization
  • Describe linguistic based categorization
  • Describe frequency based categorization
  • Describe results of different categorization methods

Creating Categories

  • Develop categorization strategy
  • Create categories automatically
  • Create categories manually
  • Use conditional rules to create categories
  • Assess category overlap
  • Extend categories
  • Import coding frames
  • Create Text Analysis Packages

Managing Linguistic Resources

  • Use the Template Editor
  • Save resource templates
  • Describe local and public libraries
  • Add libraries
  • Publishing libraries
  • Share libraries
  • Share templates
  • Backup resources

Using Text Mining Models

  • Explore text mining models
  • Develop a model with quantitative and qualitative data
  • Score new data

Appendix A: The Process of Text Mining

  • Overview of Text Mining process

Prerequisites & Certificates
Pre-Requisites

You should have

  • General computer literacy
  • Practical experience with coding text data is not a prerequisite but would be helpful

You should have completed:

  • Introduction to IBM SPSS Modeler and Data Mining course

or experience with IBM SPSS Modeler

Certificates offered

Certificate of Participation


Cancellation Policy
You will be charged the full price of a public class if you do not cancel or reschedule your enrollment at least 11 business days prior to the scheduled start date or if you do not show up for the class. However, you may cancel your class enrollment at any time within the three calendar days following your initial registration or any LearnQuest rescheduled enrollment date without charge. Cancellations must be notified in writing to info@learnquest.com. Substitution of class participants may be made free of charge at any time prior to class commencement by notifying your Account Manager or info@learnquest.com.
LearnQuest reserves the right to change dates, courses and fees without notice. LearnQuest assumes no responsibility for non-refundable airline tickets or other expenses incurred due to course cancellations.
All refunds will be issued within ten business days from cancellation notice.

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