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It's easy to ask the question, 'what makes you different?' but how easy is it for you to come up with an answer that truly sets you apart? In this workshop we'll help you find one.

Course Outline

It's easy to ask the question, 'what makes you different?' but how easy is it for you to come up with an answer that truly sets you apart? In this workshop we'll help you slip into the back door of your brain where you'll find things out about yourself that you never knew were so powerful and compelling.

If you've gone to other marketing or branding workshops and you still end up with stuff that sounds like it was written by a junior copywriter, it's because you've been missing the most differentiating aspect of your business -- you!

Before you try to discover your niche, launch a new business, change careers or revamp your website, make sure you know... What Drives You Crazy Makes You Great!

You'll learn:

  • What it is about what you do -- that you may not be aware of -- that drives every aspect of your business, and how that makes your business unlike any other in the universe!
  • A simple way to define your differentiation based on people's perceptions of your industry
  • How to strike up a conversation with someone that naturally brings your best point of difference into the conversation
  • and more!

And unlike other workshops that bore you to tears with marketing theory, this one involves fun exercises that will have you laughing from one major insight to another. I promise you that you've never been to a workshop quite like this. The exercises are totally unique.

Note: This course is priced in USD.

P.S. This will be the last time this year that we offer this workshop since it will become part of the 2-day bootcamp offered in October.

About Michel Neray

Michel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive -- and has been conducting workshops since 1981.

He has worked with major corporations including Honda, Volvo, Upjohn, Alias-Wavefront, Nikon, The Royal Bank, The Quaker Oats Company, Marathon Brokerage, Guardian Mutual Funds, Mackenzie Financial and many others.

Michel's client list also includes the not-for-profit sector, having worked with NGO's such as World Wildlife Fund, Friends of The Earth and The Abraham Fund.


If you complete your homework and participate fully in the exercises, and you still don't feel you got value out of the workshop, then we will gladly refund your money. (FYI -- so far, we're batting 1,000!)


There are several locations in Toronto and The Greater Toronto Area that we can use, depending on the number of registered participants. You will be notified at least one week prior to the workshop with details on the location and directions. If you would like to help organize a workshop in your area, please contact us.

Food & Drinks

A light breakfast, scrumptious lunch and a cool surprise at the end of the day are now all included in your workshop fee. Arrive at 9 for the breakfast so you can meet other participants and be ready to start the workshop in earnest right at 9:30 am. We also provide tea and coffee throughout the day.

Cancellation/refund policy

Your registration fee is non-refundable. However, it is fully transferable. If you cannot make it for any reason, even at the last minute, you are free to invite someone else to take your place. Simply let us know so we can revise the registration list and prepare the appropriate name tag.

Prerequisites & Certificates


Certificates offered

Cancellation Policy
For All 'Remarkable' brand conferences:
If you must cancel your participation at the conference, we will apply your investment towards a future Remarkable Conference or you can choose to send a substitute. A full refund will be given if Roz Usheroff is unable for any reason to host The Remarkable Leader. No refunds will be given for any other reason.

For All Teleseminars:
Can't make the live call?
No problem. Like all of our teleclasses, a recording of this session will be sent to you a day or two after the teleclass. Plus, the recording will be added to the Members Audio Library (along with recordings of teleclasses going back to 2005) as an added value for Essential Message members!
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This course currently does not have any dates scheduled. Please call 1-877-313-8881 to enquire about future dates or scheduling a private, in house course for your team.

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