This 2-day courses will discuss: What is Social Media Marketing?; Starting a Social Media Marketing Campaign; Measuring the Effect of your Campaign; Methods Used For Marketing Using Social Media; Using Specific Sites; Profession Advertising; Video Sites
- Course Outline
Course Content What is Social Media Marketing?
- Social Media Site Types
- Social Media Content Types
- Why Market Using Social Media
- Costs of Social Media Marketing
- Expectations about the success of Social Media marketing campaigns
- Pros and Cons to Social Media marketing
- Creating a Social Media Marketing Plan
- Establishing a Presence on the Web
- Balancing Effort and Effectiveness
- Search Engine Optimization
- Targeting an Audience
- Being a Good Netizen
- Responding to Your Marketing Feedback
- Web Site Metrics
- Figuring out the Bottom Line
- Comparisons to Traditional Marketing Efforts
- Knowing When to Fold up a Campaign
- Knowing When to Expand a Campaign
- Email Integration
- Finding the Right Type of Site
- Blog Sites
- Using Internal vs. External Talent
- Balancing Effort with Costs
- Calculating ROI
- Managing Cyber Relationships
- Privacy, Copyright and other Legal Issues
- Prerequisites & Certificates
Basic computer concepts/skills and knowledge of Windows and the Internet
Certificate of completion
- Cancellation Policy
10 business days cancellation or full course fee will be charged
- Map & Reviews
Technology Training Centre
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