In this Key Account Engagement Seminar, you will be provided with a set of practical tools and techniques to practice key account engagement throughout your organization.
- Course Outline
Your key accounts are your lifeblood. They must be prioritized, nurtured and protected. But do you really know them? What do they want from you? How they truly view you and your organization? In other words - how engaged are they with your business and what can be done to optimize your relationships further? In this Key Account Engagement Seminar, you will be provided with a set of practical tools and techniques to practice key account engagement throughout your organization.
Join Ron Kunitzky of Geyser Marketing Group in this full-day, interactive seminar as he demonstrates tried and tested methods for developing your key account plans and the necessary steps to take to optimize your key account relationships and block competitors from invading your space.What You Will Learn About:
- Identifying your key accounts;
- Key account segmentation ;
- Key account engagement models and tools;
- Implementing a strategy for winning them over;
- Delivering a highly compelling value proposition;
- Keeping the competition away from your key accounts;
- Developing mutually beneficial relationships;
- Short, mid and longer term key account planning;
- Case study review.
- Client service managers,
- Account directors,
- Account managers,
- B2B customer relationship managers,
- Sales professionals,
- Business development professionals,
- Key relationship managers,
- Supplier relationship managers,
- Purchasing relationship managers.
Ron Kunitzky founded Geyser Marketing Group as a result of his unwavering belief in the power of mutually beneficial strategic affiliations and partnerships. He has years of experience in leadership roles for world class international companies in Canada as well as in the United Kingdom, including his role as Head of Partnership Marketing for AOL UK. Ron has been able to parlay his expertise into a marketing company that has the ability to build your brand’s social and commercial capital.
With extensive knowledge of sales, partner marketing, business development, affiliate and channel marketing, he has worked on programs with companies like Linens N Things, Wal-Mart, Dell Computer, Carphone Warehouse, Comet, MBNA, Hewlett Packard and Choice Hotels. All of these organizations have reaped the benefits from the partner marketing programs and strategic relationships that Ron has created. Over the last few years, he has worked with leading North American brands that include 1-800-GOT-JUNK?, Ubisoft, The ALDO Group, Wenger & Cardinal Watches, Roscan, VDN Cable, Track It Back, Netscape Canada and Puretracks.com to generate incremental revenue, acquire new customers, open new marketing distribution channels and add value to existing propositions.
- Prerequisites & Certificates
- Cancellation Policy
Unless stated otherwise on your confirmation all sales are final, cancellations more than 72 hours in advance will receive a credit to be used towards a future training class. Cancellations within 72 hours result in a loss of registration fee.
- Map & Reviews
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