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Sales strategies are a drill down from sales goals and promotional activities identified in your marketing plan. Learn how to develop meaningful sales strategies that act as tools to help reach your sales targets.


 
Course Outline
You do not have to be a marketing guru to develop a sound marketing plan. You just need to know what is involved and how to make sound assessments. Marketing and Sales are not one and the same. Many people today talk about “marketing” when they really mean sales. The Marketing Mix, no matter how we cut it, still looks at those four basic elements of product, price, place and promotion. There are several components involved in developing a successful marketing plan. This segment will show you how to prepare for a great year ahead.

Sales strategies are a drill down from sales goals and promotional activities identified in your marketing plan. Sounds easy – and it is, but we don’t always stay on track. Learn how to develop meaningful sales strategies that act as tools to help reach your sales targets.

Join us in the session to:
  • understand where Marketing fits in the strategic planning process
  • learn the difference between Marketing & Sales
  • find out what growth strategy suits your business the best – you always need to follow at least one
  • separate dogs, cash cows, stars and ????
  • learn inexpensive promotional activities to help grow your business
  • find out who determines the validity of your brand
  • understand the importance of internal branding
Many businesses look at revenues, number of sales, or number of new clients acquired through an advertising campaign as a way of measuring the overall success of that campaign. By looking at a marketing process called “AIDA”, we learn that actual end results are not necessarily the best measure of advertising success.

A
= Attention - Did your ad get the attention of people?
I = Interest - Did your ad get people interested enough to want to read through it?
D = Desire - Did your ad create a desire in people to want them to find out more?
A = Action - Did potential clients actually contact you in response to the ad?

Even if no sales came from the campaign, if you can answer yes to the final question – then your ad was actually successful. It has done its job. All an ad can do is bring potential business to your door. The rest is up to your sales people, quality of product or service, pricing, etc. So if you are not getting the sale after prospects have contacted you, it is critical to examine things more closely and figure out why – then take steps to fix what is wrong.


“Businesses are always moving – either you are moving forward or you are moving backward. Sound marketing & sales strategies keep you headed in the right direction.”
Prerequisites & Certificates
Pre-Requisites

pre-registration is required

Certificates offered


Cancellation Policy
Cancellation must be received within 6 business days before the scheduled training and/or coaching services delivery to get a refund of fees paid. Refund will not be provided for cancellation within 5 business days before the delivery date.
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Insight Coaching and Consulting
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