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This course shows you how to address the needs of your readers & teaches you how to write letters, emails, and short reports that are clear, concise & persuasive. The skills learned will immediately improve the productivity of writers & their readers.

Course Outline
This course shows you how to address the needs of your readers and teaches you how to write letters, emails, and short reports that are clear, concise and persuasive. The skills learned will immediately improve the productivity of writers and their readers.

If you want to become more effective and efficient at business writing– writing e-mail messages that answer questions, solve problems, get to the point and generate action, along with writing important business proposals and letters – then this workshop is for you. When you use the writing techniques presented in this two-day intensive workshop, everyone will benefit – you, your company, and your customers!

Who needs this workshop? Companies like yours that want to grow and succeed, and people like you who want to communicate effectively and efficiently.

Highlights of what you will learn: The overarching theme of the day is how to become a more effective and efficient e-mail and letter writer. The tips, tools and techniques discussed may be applied to all writing, but the focus is on business-specific letters.

Participants will learn how to:
• Follow a time-saving, four-step process
• Draft quickly and easily—overcome writers’ block
• Write powerful openings that draw the reader in and set the right tone
• Layout your documents to improve clarity and readability
• Write clear, concise sentences that positively reflect your organization’s culture and values
• Motivate your reader by framing ideas as benefits
• Identify and correct any grammar mistakes that erode your credibility
• Use templates to structure letters and short, persuasive memos and email messages.

Modules Creating the Flow
• Organize your ideas to create reader focused content
• Reduce time consuming rewrites
• Streamline content and address to your readers needs
• Focus on clarity

Guidelines for Effective Writing
• Key principles to ensure effective business writing
• Establish planning and purpose up front
• Ensuring your readers expectations are met
• Applying techniques for eliminating writer's block

Putting Pen to Paper
• Techniques to ensure clarity and focus
• Choosing the correct tone and words
• Constructing sentences – Clearly and to the point
• Connecting words and phrases
• When to use active and passive voice

Memos and Letters
• Guidelines for Writing Effective Memos and Letters
• Opening Sentences with Impact
• Incorporating Persuasive and Positive Words
• Tone usage

Composing E-Mail
• The Guidelines for Writing Effective E-Mail
• The Importance of Subject Lines

Editing and Proofreading
• Recognizing Common Proofreading Errors
• Editing and Proofreading painlessly
• Avoid Offensive Language
• Watching out for confusing words

Who Should Attend? This course is for anyone who writes letters, memos, emails or short reports. It is ideal for groups with diverse needs.

Can’t attend?
Bring this course in house. Call us for details.

Bio – Paul Lima
Paul Lima has worked as a professional writer, communicator and writing instructor for over 25 years. As a qualified adult educator, Paul has developed and taught report writing, business writing, e-mail writing, copywriting and public relations seminars and courses for corporate and non-profit clients and for students enrolled in programs offered by the University of Toronto, George Brown College and various writers' associations.

Paul practices what he preaches. For corporate clients, he writes media releases, speeches, reports and proposals, brochure copies, Web content and articles for annual reports and in-house publications.
Prerequisites & Certificates

Certificates offered

Certificate of completion

Cancellation Policy
Any cancellations received more than 2 weeks prior to event will be refunded in full minus $100.00 administration fee). Cancellations made 1-2 weeks prior to event, will receive 50% refund. Less than 1 week prior to program start, no refund. Replacements are welcome. Note: CSPN has the right to cancel or reschedule its venues due to unforeseen circumstances. If a workshop cancellation occurs, CSPN will refund in full any payments that have been made for that event.
Map & Reviews
Customer Service Professionals Network (CSPN)
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Here are some reviews of the training vendor.
Corey Atkinson was absolutely wonderful to spend the day with. From the moment that we entered the room, he'd set a positive, engaging tone that was maintained and honestly, grew, throughout the day. The training was thorough and spoke directly to the issues that we were hoping to overcome when speaking with Difficult Customers. This course caused us all to stop and think about how we may change, not the customer, and why those changes are integral to being successful in providing good customer service.
Reviewed by 2017
The Instructor involved the entire group through the day. This made the course much more interesting and enjoyable being able to participate regularly. He also added a lot of humour.
Reviewed by 2013
the course was excellent, a good refreshmnet course of hwat is important in customer service. The training provider was excellent and she know how to present the material properly in order for the students to understand.
Reviewed by 2011

This course currently does not have any dates scheduled. Please call 1-877-313-8881 to enquire about future dates or scheduling a private, in house course for your team.

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