Course Outline
Pre-Requisites
Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles
Lessons
This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.
WHAT YOU'LL LEARN
- Configure advanced settings
- Manage marketing content, templates and integrations
- Create and manage leads
- Design and create marketing forms and pages
- Create and manage segments
- Set up and launch customer journeys
- Create and manage events
- Distribute and analyze surveys
OUTLINE
Module 1: Marketing Application Configuration
In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.
Lessons
- Configure advanced settings
- Manage marketing content and templates
- Manage LinkedIn and Power BI integrations
After completing this module you will be able to:
- Configure advanced settings such as organization, business management, and content.
- Manage marketing content and templates.
Module 2: Leads
This module will review how to create, manage and score leads.
Lessons
- Create and manage leads
- Assess sales readiness
After completing this module you will be able to:
- Create and manage leads.
- Synchronize leads from LinkedIn.
- Assess sales readiness using lead scoring models.
Module 3: Marketing Forms and Pages
This module will cover how to create marketing forms and pages.
Lessons
- Create marketing forms
- Create marketing pages
- Manage internet marketing
After completing this module you will be able to:
- Create marketing forms and embed them on marketing pages.
- Create a marketing page.
- Preview, validate and go live with a marketing page.
- Create marketing form and page templates.
Module 4: Segments and Lists
This module will cover how to manage segments, subscription centers, lists and double opt-in.
Lessons
- Create and manage segments
- Create and manage subscription centers
- Double opt-in
After completing this module you will be able to:
- Configure static and dynamic segments.
- Create a subscription list.
- Set up a subscription center page.
- Set up and enable a double opt-in process.
Module 5: Marketing Emails
This module will cover how to create email messages in Dynamics 365 Marketing.
Lessons
- Create Email Message
After completing this module you will be able to:
- Create and design email messages.
- Preview, validate and go live with email messages.
- Save an email message as a template.
Module 6: Customer Journeys
This module will review the customer journey creation process.
Lessons
- Create customer journeys
After completing this module you will be able to:
- Create a customer journey from a template.
- Identify customer journey tiles and properties.
- Validate and go live with a customer journey.
- Create an account-based customer journey.
- Understand the marketing calendar features.
Module 7: Insights
This module will demonstrate how to view, understand and manage customer insights.
Lessons
- Marketing insights
- Customer insights
- Marketing execution insights
- Lead management insights
- Internet marketing insights
After completing this module you will be able to:
- Locate insights.
- Understand marketing insights such as contact, segment, customer journey, marketing email,and leads.
Module 8: Events
In this module you will learn how to manage event planning and execution in Dynamics 365 for Marketing.
Lessons
- Manage event planning
- Manage event execution
After completing this module you will be able to:
- Create in-person and webinar events.
- Set up event planning features such as sessions, speakers, event passes, waitlists, and venues.
- Create and manage recurring events.
Module 9: Surveys
In this module you will review how to configure, design and distribute surveys in Dynamics 365 for Marketing.
Lessons
- Create surveys
After completing this module you will be able to:
- Create a reusable survey theme.
- Create, design, preview and publish a survey.
Module 10: Results
In the Results module, you will review marketing event and survey insights.
Lessons
- Review event and survey results
After completing this module you will be able to:
- Utilize the event dashboard to assess the outcome of your events.
WHO SHOULD ATTEND
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.
Cancellation Policy
We require 16 calendar days notice to reschedule or cancel any registration. Failure to provide the required notification will result in 100% charge of the course. If a student does not attend a scheduled course without prior notification it will result in full forfeiture of the funds and no reschedule will be allowed. Within the required notification period, only student substitutions will be permitted. Reschedules are permitted at anytime with 16 or more calendar days notice. Enrollments must be rescheduled within six months of the cancel date or funds on account will be forfeited.
Training Location
Online Classroom
your office
your city,
your province
your country
I would never take another course that starts at 11AM and goes to 9PM again. The way the course was laid out really took away from the capturing of what was presented as it was 5-6 hours of watching a screen before getting to the actual labs. There has to be a better way to lay out this particular course. In my previous course, the lectures were broken up by labs which worked out fantastic and kept you engaged in the course. There were days when in order to actually complete the labs, would go over the 9PM day end time frame. Was able to get the primary labs done, but if you want to get all the content completed, you cannot complete it in the window of this course, you will need to come back on your own time.