This course will provide an overview of how digital marking is being used at all levels of government, and students will gain insight into how they can use digital marketing tools and techniques to engage with people across various platforms.
- Course Start Date: Feb. 2
- Location: Ottawa
- Time: 9:00 am - 4:00 pm (Note on end times)
- Duration: 1 Day
on the number or students and pace of the class.
It is important to allow for the class to run a little bit longer,
or finish a little sooner, than expected.
- Delivery Method(s):Instructor Led
- Seats Available: YES
- Category:Internet Marketing Training
that provides you with the quality training that
you have come to expect, and combines it with
flexible learning and a self paced environment.
For more information click here.
- Course Outline
More and more, governments are embracing digital marketing as an effective means of communicating and connecting with citizens. This course will provide an overview of how digital marking is being used at all levels of government, and students will gain insight into how they can use digital marketing tools and techniques to engage with people across various platforms.
- Why Digital Marketing in Government?
- The Evolution of Public Sector Digital Marketing
- What the Stats Tell Us
- Guidelines and Standards - An Overview
- Federal Government Standards and Guidelines
- Provincial Government Standards and Guidelines
- Municipal Government Standards and Guidelines
- Governance and Oversight
- Defining Accountability
- Key Considerations for Departmental Strategies
- Strategy Development
- Aligning Your Strategy with Departmental Communications Plans
- Developing a Strategy that Works for Government
- Policy Compliance and Your Strategy
- Rules of Engagement
- Risks of using Digital Marketing
- Moderation Criteria
- Response Time Expectations
- Consequences for Violation
- Evaluation and Measurement
- What, when and how to measure
- Guidance for Personnel
- Official Use
- Professional Use
- Personal Use
- Why Digital Marketing in Government?
- Prerequisites & Certificates
EQDM101—Digital Marketing Certificate or equivalent is mandatory
Certificate of completion
- Cancellation Policy
Eliquo Training and Development Inc. will make every attempt to be flexible in regards to class cancellations and rescheduling. In an attempt to make sure that everyone enjoys a consistent training experience, Eliquo offers the following cancellation policy:
Any student cancellation that occurs a minimum of six (6) business days prior to a scheduled class is eligible for a full class credit or a 100% refund on the cost of the class.
Due to scheduling logistics, if you cancel or re-schedule a registration within five (5) business days of the course date, payment is due in full at that time and will be held as a credit towards a re-scheduled date or a future course booking. Course credits are valid for 12 months from the date of the original class booking.
All cancellations and rescheduling must be in writing and sent either by email to firstname.lastname@example.org or by fax to 647.258.9319. Verbal communication of a cancellation will not meet our refund requirements.
In the event that a class is cancelled due to insufficient enrollment, your full registration fee will be refunded or you can reserve a seat in the next available class. You will be notified of a class cancellation at least five (5) business days in advance of the scheduled class.
Eliquo Training and Development Inc. reserves the right to postpone or cancel a class at any time, in which case the refund and rescheduling policy would apply. Eliquo Training and Development Inc. is not liable for any travel expenses incurred by the student, even in the event of a cancellation.
- Map & Reviews
[ View Provider's Profile ]
185 Somerset St West.
Canada K2P 0J2
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