You will learn how to brainstorm, develop and refine your marketing strategy in this class, including ideas and content for blog posts, web seminars, web copy email blasts and much more.
- Course Outline
Optimize your search visibility and increase traffic to your site using concise, high-impact content marketing strategies.
Content marketing is a long-term strategy that includes developing original, relevant content
for your users and customers. It encompasses all marketing formats that involve creation and
sharing of content in order to acquire and engage your customers. This course will teach you how to
build your business by leveraging the content you already have, create new content for marketing, and
update your search engine optimization so people can find your great content, resulting in increased
leads, more sales and better relationships with your customers.
Hands-on activities will take you through content marketing case studies and allow you to develop ideas and content for you to apply immediately.
You Will Learn:
- What is content marketing and why does
my company need it?
- Types of content marketing, how it's
shared and why it works
- The Google algorithm and SEO
- Google rewarding authors of great content
- Leveraging content marketing
- The “My product/service isn't exciting
- Optimizing your content
- Who is your content for?
- Become a published author – the easy way
- Sharing is the new Super Bowl ad for
- Managing a content marketing and
- Prerequisites & Certificates
Certificate of Completion.
- Cancellation Policy
If a change needs to be made to your public course registration (cancel, transfer, or substitution) ASPE must receive written notice via email at firstname.lastname@example.org or fax at 919-816-1710. If a cancel or transfer request is made less than 15 business days prior to the class start date, payment will still be due, no refunds will be issued and you will be charged a $200 change fee. Your paid tuition will be available for one year to be used as a credit towards another course of equal value; only one reenrollment opportunity is allowed. Failure to attend the course without written notification will result in forfeiture of the full course price. Student substitutions may be made at any time prior to the start of class free of charge. If ASPE is forced to cancel a course for any reason, liability is limited to the registration fee only.
- Map & Reviews
ASPE Training Inc.
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