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Target markets and demographics are essential facets of any marketing campaign, and it's important to have identifying target markets training as a part of your business arsenal. Identifying target markets will mean more sales per volume as well as less resources spent on a broad marketing campaign that brings in customers less likely to use the services or products that your business offers. Last Minute Training offers courses and seminars that provide a great background in the area of target market identification, from the working theory behind the concept of a target market to practical application of the theories to your own business. Seminars provide examples of the theories at work and allow students to put the theoretical aspects into a practical framework.