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Direct marketing has become an important part of the success of many businesses in the Information Age, and direct marketing training can help you, your company, or your employees to understand the basics of direct marketing and put them to work in your own campaign. Courses include the two fundamental building blocks of direct marketing and theories behind them, including both skipping the traditional media step and the call to action phase. Last Minute Training offers a full range of courses and seminars that will allow this important marketing approach to be used to its fullest potential within your business.