Association for the Advancement of Relationship Marketing (AARM)

AARM is a worldwide network of business associates and executives who are deeply involved in Marketing, CRM and related subject areas. Originating in 1996 as The Association for the Advancement of Relationship Marketing/Relationship Management; AARM for short; AARM today taps into over 15,000 individuals in the Relationship Marketing arena worldwide with major representation of 58% in the Senior Executive category and 42% middle management? We created the original CRM Professional Certification Program and industry designation (P.CRM) to which major organizations send their key personnel for Professional Training and Certification in CRM.