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Free publicity will boost business

Part of any good small business marketing strategy, generating media publicity isn't as difficult as you may think.

A media article, news story, column, mention, listing or interview can be worth thousands of dollars in exposure for your small business. With an expanding media universe, magazines, newspapers, radio stations, television channels and websites are hungry for good content.

To help get your new business on the air, in print or online, consider these suggestions:

Roger is co-owner of BizLaunch, a company focuses on helping entrepreneurs start and grow their own small business. Passionate about helping entrepreneurs, Roger has worked with thousands of people through his informative seminars, columns and TV appearances. Find out more about Roger at www.bizlaunch.ca or by linking from the Last Minute Training website.

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