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Creating your identity

Like naming a new baby, you're going to want to invest considerable thought and time into the process of creating your small business identity.

Your identity combines three elements: The legal name of your company, a logo and a descriptor.

Ironically, you may not end up with an identity that you personally like. Go with the one that resonates most with your potential customers.

Roger is co-owner of BizLaunch, a company focuses on helping entrepreneurs start and grow their own small business. Passionate about helping entrepreneurs, Roger has worked with thousands of people through his informative seminars, columns and TV appearances. Find out more about Roger at www.bizlaunch.ca or by linking from the Last Minute Training website.

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