Developing Compelling Online Content

In this course you will learn how to: Create effective, compelling, actionable, and shareable online content; Create content for blogs, podcasts, video and interactive webinars; Use leading-edge creation tools to create compelling content.

Course Outline

Course Description

In this course you will learn how to: Create effective, compelling, actionable, and shareable online content; Create content for blogs, podcasts, video and interactive webinars; Use leading-edge creation tools to create compelling content.

Course Outline

Introduction

• The importance of creating great online content
• How great content can drive traffic, sales and awareness

Types of online content

• Blogging
• Podcasting
• Online Video
• Interactive Webinars
• e-books
• Photo Sharing

Blogging

• Blogging Platforms and Tools
• Why should I blog?
• What to blog about

Podcasting

• What is a podcast?
• Podcast creation tools
• How to package a great podcast

Online video

• What is online video?
• Video creation tools
• Professional tips for making great video

Interactive webinars

• What is a webinar?
• Webinar creation tools
• Tips for creating informative webinars

e-books

• What is an e-book?
• e-book creation tools
• Tips for creating valuable e-books

Photo sharing

• What is photo sharing?
• Photo sharing tools
• Tips for creating inspiring photo sites

Building a content strategy

• How certain types of content can help meet your particular goals
• Producing content on a budget
• Managing content distribution

Managing feedback and comments

• What to do when your content receives attention
• Oh no! My content just went viral!
• Keeping momentum with your audience

From here

• Professional content authoring tools and training
• How much do I need to know?

Additional Details

Pre-Requisites

EQSM101 - Introduction to Social Media is essential

Certificates offered

Certificate of Completion

Cancellation Policy

Eliquo Training and Development Inc. will make every attempt to be flexible in regards to class cancellations and rescheduling. In an attempt to make sure that everyone enjoys a consistent training experience, Eliquo offers the following cancellation policy:

Any student cancellation that occurs a minimum of six (6) business days prior to a scheduled class is eligible for a full class credit or a 100% refund on the cost of the class.

Due to scheduling logistics, if you cancel or re-schedule a registration within five (5) business days of the course date, payment is due in full at that time and will be held as a credit towards a re-scheduled date or a future course booking. Course credits are valid for 12 months from the date of the original class booking.

All cancellations and rescheduling must be in writing and sent either by email to registrations@lastminutetraining.ca or by fax to 647.258.9319. Verbal communication of a cancellation will not meet our refund requirements.

In the event that a class is cancelled due to insufficient enrollment, your full registration fee will be refunded or you can reserve a seat in the next available class. You will be notified of a class cancellation at least five (5) business days in advance of the scheduled class.

Eliquo Training and Development Inc. reserves the right to postpone or cancel a class at any time, in which case the refund and rescheduling policy would apply. Eliquo Training and Development Inc. is not liable for any travel expenses incurred by the student, even in the event of a cancellation.

Map & Reviews

Eliquo Training
[ View Provider's Profile ]

Eliquo Ottawa
185 Somerset St West.
Suite 312
Ottawa, Ontario
Canada   K2P 0J2

Reviews

 

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Here are some reviews of the training vendor.

   

Under prerequisites, Eliquo stated: ADAI101—Adobe Illustrator CS5 is essential; however, the pace of the advanced course was very fast and assumed that, in addition to ADAI101, participants had a certain proficiency / practical experience level. As such, it would have been very helpful if Eliquo had stated the minimum number of hours of practical experience needed to join the Advanced Illustrator course. At best, I received some exposure vs. learning specifics.

Reviewed by Linda R. 2012

   

The introduction at each session which includes a detailed explanation of post-course support and an overview of the outline takes way too much time (upto 45 minutes on average). If you are taking the course, you already know the outline and it should only take 10 minutes to quickly go through the post-course support. People with questions can always ask during the break. Everything else with Eliquo is excellent!

Reviewed by Faith W. 2012

   

Very interesting and informative, sessions were paced and not overloaded, equipment operated flawlessly.

Reviewed by William A. 2012

   

The content was excellent, and we had some opportunities to apply what we learned; however, because Illustrator has a steep learning curve, I needed at least another half to full day in a "lab" to fully implement what we learned.

Reviewed by Linda R. 2012

   

Very thorough

Reviewed by Lee H. 2011

   

Could have used an additional day and more handout material but overall was a great course I highly recommend it!

Reviewed by Bana R. 2011

   

Course was great.

Reviewed by Demetria T. 2011

   

More hands-on time would be nice. Perhaps 2 days of lecture/training and use the third day to create a project using the topics learned in the first two days. Also, handing out the course manual is the standard in all traning environments, not at the end of the course. Students/participants use text books/manuals to follow along with the verbal instruction and also take notes to assist with their own knowledge gain.

Reviewed by Alayna . 2011

   

There could have been more time allowed for doing some of the coding on our own more - it was a little dry.

Reviewed by Colette P. 2011

   

for this specific course it would be a big advantage if you have familiarity with CS5 Premiere or at a minimum previous versions.

Reviewed by Mark C. 2011

   

A course manual would have been helpful - something to follow along with during the cours and make personal training notes and tips which you can refer to at a later date.

Reviewed by Alayna . 2011

   

It was the trainer's first or second time training for Eliquo and he wasn't very prepared. I don't know if it was Eliquo's fault or his own but I wasn't impressed by that at all. In general though, the trainer is a nice person. I was also surprised tha

Reviewed by Anthony C. 2009