A five day course that takes you through the fundamentals of SEO and beyond by actually applying the training in a real-world application.
- Course Outline
Who is the basic SEO Training Class designed for?
A five day course that takes you through the fundamentals of SEO and beyond by actually applying the training in a real-world application. (This is the course where students are guided by the instructor in optimizing THEIR OWN business or personal website)
- Business Owners seeking to truly master and implement their own SEO campaigns
- Individuals serious about mastering SEO to grow their careers with serious advancement
- Anyone wanting to run / manage their own SEO business offering SEO services to clients
"We are the ONLY training system that guides students through the real-world optimization of THEIR OWN website as a standard part of SEO education."
Section 1. Overview of SEO & a brief history
- Definition of SEO & what it's comprised of
- Time-line history of Search Engine Optimization
- SEO & it's importance in modern business
- Best Domain names
- SEO friendly URL structures
- Effectively using the "Title" tag
- META Descriptions and their importance
- META Keywords / How important are they
- Proper Keyword density in body text
- Individual Keyword density
- Using H1, H2, H3 tags
- Keyword phrase order - anticipate queries
- Keyword prominence
- Use of ALT text
- Links to internal pages - best practices
- Linking structure - Tree like is best
- URL Length
- Website age and it's effects on ranking
- Frequency of updates
Section 3. Off-Site search optimization
- Page Rank
- Incoming Links
- Incoming Links form high PR pages
- Speed of link popularity
- Anchor Text inbound links
- Age of Links
- Frequency of change on Anchor Text
- Links form "Expert" site
- Directory Inclusions - Yes or No?
- Site Maps
- Using Social Networking sites
- Much MORE...
- Analyzing the competitions marketing
- Keyword spying - see and review your competitors keywords & ads
- Planning your launch
- Planning your maintenance
- Implementing and starting your launch
- The first 60 to 90 days - What to do
Section 5. Student website optimization
- Begin analyzing and working with each student as they implement the training into their own websites
- Prerequisites & Certificates
Certificate of Completion
- Cancellation Policy
Cancellations must be made prior to ten business days before the first class date registered. There is a $50.00 administration charge for all cancellations.
- Map & Reviews
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This course currently does not have any dates scheduled. Please call 1-877-313-8881 to enquire about future dates or scheduling a private, in house course for your team.
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