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A five day course that takes you through the fundamentals of SEO and beyond by actually applying the training in a real-world application.

Course Outline
Who is the basic SEO Training Class designed for?

A five day course that takes you through the fundamentals of SEO and beyond by actually applying the training in a real-world application. (This is the course where students are guided by the instructor in optimizing THEIR OWN business or personal website)

Designed for
  • Business Owners seeking to truly master and implement their own SEO campaigns
  • Individuals serious about mastering SEO to grow their careers with serious advancement
  • Anyone wanting to run / manage their own SEO business offering SEO services to clients

"We are the ONLY training system that guides students through the real-world optimization of THEIR OWN website as a standard part of SEO education."

Course outline


Section 1. Overview of SEO & a brief history

  • Definition of SEO & what it's comprised of
  • Time-line history of Search Engine Optimization
  • SEO & it's importance in modern business
Section 2. On-Site search optimization
  • Best Domain names
  • SEO friendly URL structures
  • Effectively using the "Title" tag
  • META Descriptions and their importance
  • META Keywords / How important are they
  • Proper Keyword density in body text
  • Individual Keyword density
  • Using H1, H2, H3 tags
  • Keyword phrase order - anticipate queries
  • Keyword prominence
  • Use of ALT text
  • Links to internal pages - best practices
  • Linking structure - Tree like is best
  • URL Length
  • Website age and it's effects on ranking
  • Frequency of updates

Section 3. Off-Site search optimization

  • Page Rank
  • Incoming Links
  • Incoming Links form high PR pages
  • Speed of link popularity
  • Anchor Text inbound links
  • Age of Links
  • Frequency of change on Anchor Text
  • Links form "Expert" site
  • Directory Inclusions - Yes or No?
  • Site Maps
  • Using Social Networking sites
  • Much MORE...
Section 4. Advanced keyword strategies
  • Analyzing the competitions marketing
  • Keyword spying - see and review your competitors keywords & ads
  • Planning your launch
  • Planning your maintenance
  • Implementing and starting your launch
  • The first 60 to 90 days - What to do

Section 5. Student website optimization

  • Begin analyzing and working with each student as they implement the training into their own websites

Prerequisites & Certificates

Certificates offered

Certificate of Completion

Cancellation Policy
Cancellations must be made prior to ten business days before the first class date registered. There is a $50.00 administration charge for all cancellations.
Map & Reviews
Aperio Training
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This course currently does not have any dates scheduled. Please call 1-877-313-8881 to enquire about future dates or scheduling a private, in house course for your team.

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