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Our Basic SEO Training course is designed for those who require an over-all comprehension of Search Engine Optimization. It's effective in teaching the core fundamentals of proper search optimization & is delivered in a live online 2-day course.


 
Course Outline
Who is the basic SEO Training Class designed for?

Our Basic SEO Training course is designed for those who require an over-all comprehension of Search
Engine Optimization. It's effective in teaching the core fundamentals of proper search optimization and
is delivered in a live online two-day course lasting six hours per day.

Designed for
  • Marketing Managers / Individuals overseeing others performing actual SEO
  • Business owners whom wish to hire or manage their own SEO campaigns
  • Anyone wishing to "dabble" in applying SEO to their hobby bog or website
In this fundamentals course of search engine optimization we take students through the components and basic theories behind proper SEO. We break this SEO course down into four simple and easy to understand parts. See below the four categories of our basic SEO training class and their sub-sections.

Course Outline

DAY 1
Section 1. Overview of SEO & a brief history

  • Definition of SEO & what it's comprised of
  • Time-line history of Search Engine Optimization
  • SEO & it's importance in modern business
Section 2. On-Site search optimization
  • Best Domain names
  • SEO friendly URL structures
  • Effectively using the "Title" tag
  • META Descriptions and their importance
  • META Keywords / How important are they
  • Proper Keyword density in body text
  • Individual Keyword density
  • Using H1, H2, H3 tags
  • Keyword phrase order - anticipate queries
  • Keyword prominence
  • Use of ALT text
  • Links to internal pages - best practices
  • Linking structure - Tree like is best
  • URL Length
  • Website age and it's effects on ranking
  • Frequency of updates
DAY 2

Section 3. Off-Site search optimization

  • Page Rank
  • Incoming Links
  • Incoming Links form high PR pages
  • Speed of link popularity
  • Anchor Text inbound links
  • Age of Links
  • Frequency of change on Anchor Text
  • Links form "Expert" site
  • Directory Inclusions - Yes or No?
  • Site Maps
  • Using Social Networking sites
  • Much MORE...
Section 4. The future of SEO, where it's heading
  • Discussing the direction of the industry
  • Questions & Answers

Prerequisites & Certificates
Pre-Requisites

Certificates offered

Certificate of Completion


Cancellation Policy
Cancellations must be made prior to ten business days before the first class date registered. There is a $50.00 administration charge for all cancellations.
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Aperio Training
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