Our Basic SEO Training course is designed for those who require an over-all comprehension of Search Engine Optimization. It's effective in teaching the core fundamentals of proper search optimization & is delivered in a live online 2-day course.
- Course Outline
Who is the basic SEO Training Class designed for?
Our Basic SEO Training course is designed for those who require an over-all comprehension of Search
Engine Optimization. It's effective in teaching the core fundamentals of proper search optimization and
is delivered in a live online two-day course lasting six hours per day.
- Marketing Managers / Individuals overseeing others performing actual SEO
- Business owners whom wish to hire or manage their own SEO campaigns
- Anyone wishing to "dabble" in applying SEO to their hobby bog or website
Section 1. Overview of SEO & a brief history
- Definition of SEO & what it's comprised of
- Time-line history of Search Engine Optimization
- SEO & it's importance in modern business
- Best Domain names
- SEO friendly URL structures
- Effectively using the "Title" tag
- META Descriptions and their importance
- META Keywords / How important are they
- Proper Keyword density in body text
- Individual Keyword density
- Using H1, H2, H3 tags
- Keyword phrase order - anticipate queries
- Keyword prominence
- Use of ALT text
- Links to internal pages - best practices
- Linking structure - Tree like is best
- URL Length
- Website age and it's effects on ranking
- Frequency of updates
Section 3. Off-Site search optimization
- Page Rank
- Incoming Links
- Incoming Links form high PR pages
- Speed of link popularity
- Anchor Text inbound links
- Age of Links
- Frequency of change on Anchor Text
- Links form "Expert" site
- Directory Inclusions - Yes or No?
- Site Maps
- Using Social Networking sites
- Much MORE...
- Discussing the direction of the industry
- Questions & Answers
- Prerequisites & Certificates
Certificate of Completion
- Cancellation Policy
Cancellations must be made prior to ten business days before the first class date registered. There is a $50.00 administration charge for all cancellations.
- Map & Reviews
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