Our Basic SEO Training course is designed for those who require an over-all comprehension of Search Engine Optimization. It's effective in teaching the core fundamentals of proper search optimization & is delivered in a live online 2-day course.
- Course Outline
Who is the basic SEO Training Class designed for?
Our Basic SEO Training course is designed for those who require an over-all comprehension of Search
Engine Optimization. It's effective in teaching the core fundamentals of proper search optimization and
is delivered in a live online two-day course lasting six hours per day.
- Marketing Managers / Individuals overseeing others performing actual SEO
- Business owners whom wish to hire or manage their own SEO campaigns
- Anyone wishing to "dabble" in applying SEO to their hobby bog or website
Section 1. Overview of SEO & a brief history
- Definition of SEO & what it's comprised of
- Time-line history of Search Engine Optimization
- SEO & it's importance in modern business
- Best Domain names
- SEO friendly URL structures
- Effectively using the "Title" tag
- META Descriptions and their importance
- META Keywords / How important are they
- Proper Keyword density in body text
- Individual Keyword density
- Using H1, H2, H3 tags
- Keyword phrase order - anticipate queries
- Keyword prominence
- Use of ALT text
- Links to internal pages - best practices
- Linking structure - Tree like is best
- URL Length
- Website age and it's effects on ranking
- Frequency of updates
Section 3. Off-Site search optimization
- Page Rank
- Incoming Links
- Incoming Links form high PR pages
- Speed of link popularity
- Anchor Text inbound links
- Age of Links
- Frequency of change on Anchor Text
- Links form "Expert" site
- Directory Inclusions - Yes or No?
- Site Maps
- Using Social Networking sites
- Much MORE...
- Discussing the direction of the industry
- Questions & Answers
- Prerequisites & Certificates
Certificate of Completion
- Cancellation Policy
Cancellations must be made prior to ten business days before the first class date registered. There is a $50.00 administration charge for all cancellations.
- Map & Reviews
[ View Provider's Profile ]
This course has not yet been rated by one of our members.
If you have taken a course through this vendor please log into your account and leave feedback for this vendor. You will be helping ensure our members get directed to the best training facilities.
This course currently does not have any dates scheduled. Please call 1-877-313-8881 to enquire about future dates or scheduling a private, in house course for your team.
This page has been viewed 145 times.