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7 out of 10 Canadians are on Facebook visiting 20 times per month. Firms are mastering LinkedIn to manage their customer relationships. Online video consumption is at an all time high. Has your firm incorporated social media into its marketing plans?


 
Course Outline
Come out for a rich presentation and active discussion on how to use social media professionally.

Seven out of ten Canadians are on Facebook visiting 20 times per month. Firms are mastering LinkedIn to manage their customer relationships. Online video consumption is at an all time high. Has your firm incorporated social media into its marketing plans? Join us and learn how you and your firm can leverage social media professionally.

You will learn:     * The rise of social media and what is contributing to its growth.
    * The impact of social media on relationship management.
    * More emphasis on what you could be doing with social media.
    * Examples of the impact on the bottom lines for companies.
    * And specific examples on how to use many tools.
    * How to use LinkedIn effectively for client relationship management and business development .
    * Examples of what other professional services firms are doing.
    * A case study reviewing the planning, execution and results of a successful social media campaign using Facebook, Twitter and YouTube.

Your hosts will be: Laurie Dillon-Schalk, Social Wisdom
Laurie Dillon-Schalk is the Chief Marketing Strategist and founder of Social Wisdom - a Toronto based digital marketing agency that helps firms and individuals use social media and the web wisely.

Laurie started her career in marketing and sales at Kraft Canada before joining IBM Global Services to establish IBM's first marketing strategy consulting practice in Canada. Since 1998, Laurie has been consulting in marketing strategy and has helped over 45 businesses with their web strategy, web redesigns, e-marketing and web operations including firms such as Futureshop, Danier Leather, Blue Cross Blue Shields, SunLife, Holt Renfrew, Panasonic, CIBC, IBM itself, and more. In 2006, Laurie started venturing into social media - first helping IBM Global Services understand web 2.0 concepts, then launched several corporate blogs.

In 2009, Laurie founded Socialwisdom.ca to meet the growing demand for social media consulting and education. Her company was the hired gun behind the 2009 Scotiabank BuskerFest including acting as the voice behind BuskerFest's Facebook and Twitter accounts. In her spare time, Laurie is co-chairing the American Marketing Association's Social Media Group for the Toronto Chapter.

Faith Seekings, Rapport Communications & Design Inc. Before setting up her hive at Rapport, Faith buzzed about Toronto demonstrating exceptional skill at design and a natural flair for marketing and business. In 2001 Faith discovered a surprising joy in business when she set out as an independent and has built the firm steadily since.  As Creative Director (and Queen Bee) she is able to apply her natural gifts of rapport and insight, placing her watchful eye on every creative item produced. Faith is also causing a general buzz in Toronto’s business and marketing community as an expert in her field and is swami to a growing network of wunderkind.
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Rapport Design and Communications Inc.
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