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The blog is the cornerstone of healthy social media marketing, because its the cheapest and best place to tell the whole story. Higher visibility to Google and other search engines = more traffic = more business.


 
Course Outline
Faith Seekings, Bill Tibbles and Terri Carson invite you to come out for a fun and fast-paced discussion on how to make your blog enticing to both readers and search robots.

For most people, blogging is work. Hard work. Understand why good original content gets indexed immediately, and how it can be promoted to find more readers over time. Understand keywords and bookmarking services. Learn how the sidebar can be a content catalyst for building premium social capital and what you can do to help your post find a wider audience.

The blog is the cornerstone of healthy social media marketing, because its the cheapest and best place to tell the whole story. Higher visibility to Google and other search engines = more traffic = more business.

You will learn:
    * The elements of a perfect post - five places to win keywords. .
    * Why the sidebar is more important than the posts.
    * What are the four most essential sidebar widgets and why? .
    * Blog buttons/indexes and community widgets.
    * Three ways blogs make money.

Brought to you by: Rapport and Smojoe These two companies have come together to help clients make the blogs they work so hard on work harder for them, build social relevancy and improve their search engine ranking.

Your hosts will be:

Rob Campbell runs Smojoe a firm providing cost effective `white hat' marketing solutions for small to mid-size business looking to increase their website's social relevance and boost online traffic and conversion.

As Lead Social Media/Content Producer at LifeCapture Interactive, Rob perfected traffic building techniques and pioneered new platforms for distributing branded content. He helped increase the social relevance of 18 Alliance Films movie trailer micro pages. Since 2007 Rob has created effective rich media article marketing campaigns for ethanol and telecom companies and innovated web 2.0 blog link systems for Shawfest and developed discussion forum markeing mechanisms for Second City.

In 2008, Rob started Smojoe to offer these three types of social media to the rest of the world.

Faith Seekings, Rapport Communications & Design Inc. Before setting up her hive at Rapport, Faith buzzed about Toronto demonstrating exceptional skill at design and a natural flair for marketing and business. In 2001 Faith discovered a surprising joy in business when she set out as an independent and has built the firm steadily since.  As Creative Director (and Queen Bee) she is able to apply her natural gifts of rapport and insight, placing her watchful eye on every creative item produced. Faith is also causing a general buzz in Toronto’s business and marketing community as an expert in her field and is swami to a growing network of wunderkind.
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Rapport Design and Communications Inc.
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