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In this session, you will learn the core elements of how to partner your brand and leverage your assets to generate revenue for your business.


 
Course Outline
Partnership Marketing Seminar  

Google, Microsoft, Amazon, Ebay, Dell, Starbucks and Yahoo have become ‘it’ within their respective industries because they have taken a concept and decided that they are going to dominate or, in some cases, “own their category”. The aforementioned brands are industry innovators, but how did they get there and what do they have in common? Loaded questions indeed! If you dig deeper, every single one of them has an exceptional business model and a very strong consumer value proposition. Furthermore, all of them have built their business on the principles and practices of partnership marketing to create longer-term distribution opportunities, solid revenue streams and increased brand awareness.

Join Ron Kunitzky from Geyser Marketing Group as he discusses how to create long lasting mutually beneficial partnership marketing relationships that will increase the social and commercial capital for your brand. In this session, you will learn the core elements of how to partner your brand and leverage your assets to generate revenue for your business. Moreover, you will learn how to select the right vertical categories, partner brands and develop a successful partnership marketing program. Ron will feature case studies as well as tools for pitching, measuring and communicating your program internally as well as externally. Participation in this practical, hands-on, full day session will dramatically increase your partnership marketing knowledge and help take your business to a whole new level.


Participants Will Learn:
  • How to create marketing partnerships that will transform your brand and your business;
  • How to search for the great marketing partners;
  • The secrets to successful partner brand optimization;
  • How to align partnership marketing goals to your resources;
  • The pros and cons of partnering with other brands;
  • Tools and resources to develop and manage marketing partnerships;
  • Effective tracking of results and setting realistic targets.
Who Should Attend:
  • Senior Managers with responsibility for customer acquisition;
  • Vice-presidents of business development & strategic marketing;
  • Vice-presidents and directors of partnership marketing;
  • Managers of strategic accounts and alliances;
  • Marketing and business development managers.
Seminar Instructor

Ron Kunitzky founded Geyser Marketing Group as a result of his unwavering belief in the power of mutually beneficial strategic affiliations and partnerships. He has years of experience in leadership roles for world class international companies in Canada as well as in the United Kingdom, including his role as Head of Partnership Marketing for AOL UK. Ron has been able to parlay his expertise into a marketing company that has the ability to build your brand’s social and commercial capital.

With extensive knowledge of sales, partner marketing, business development, affiliate marketing, and channel marketing, he has worked on programs with companies like Linens N Things, Wal-Mart, Dell Computer, Carphone Warehouse, Comet, MBNA, Hewlett Packard and Choice Hotels. All of these organizations have reaped the benefits from the partner marketing programs and strategic relationships that Ron has created. Over the last few years, he has worked with leading North American brands that include 1-800-GOT-JUNK?, Ubisoft, The ALDO Group, Wenger & Cardinal Watches, Roscan, VDN Cable, Track It Back, Netscape Canada and Puretracks.com to generate incremental revenue, acquire new customers, open new marketing distribution channels and add value to existing propositions.


Prerequisites & Certificates
Pre-Requisites

Certificates offered


Cancellation Policy
Unless stated otherwise on your confirmation all sales are final, cancellations more than 72 hours in advance will receive a credit to be used towards a future training class. Cancellations within 72 hours result in a loss of registration fee.

Map & Reviews
Last Minute Training
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Reviews
 

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Here are some reviews of the training vendor.
Could have used some more breaks. Other than that she was an excellent trainer and was very helpful on helping us with our Sharepoint developement. The trainer conducted the training in our office so that section should be N/A
Reviewed by 2016
Donna's knowledge on MS project is amazing! She was very very helpful.
Reviewed by 2016
The facility and start time were our fault (terrible, but I can't put that as it should not reflect on the vendor!) - incredibly, they offered to host us for the second course. The instructor (contract employee for GK) was hilarious, incredibly knowledgeable and quickly showed tips and tricks that were previously unknown to the students. It did not fit the original request, but was completely valuable. There were no handouts, but we didn't need them for what we were doing.
Reviewed by 2016
Training Provider has a great personality with a vast knowledge and experience and could be recommended to any business seeking ways of staff development.
Reviewed by 2016
This course was fabulous - and the instructor was both professional and interesting, she presented really well!
Reviewed by 2015
The trainer was fabulous. I quite enjoyed my time with her thank you so much!
Reviewed by 2015
Just wondering about accessibility for the building-is there an elevator?
Reviewed by 2015
Excellent course. Instructor able to tailor content to my requirements which made it more relevant. Good pace and content. Instructor had deep knowledge of the subject and provided me with several different tools to use in my job.
Reviewed by 2014
Enjoyed this class a lot - Jennifer was very approachable and gave excellent, practical examples that helped bring the lessons to life.
Reviewed by 2014
I am so suprised i was the only one student so there's a lot of opportunity to learn because the instructor is concentrated on you.
Reviewed by 2014
excellent Trainer - extremely knowledgeable.
Reviewed by 2014
My big issue was the location. Not a nice part of the Danforth. Also need hand soap in ladies washroom (was only dish soap).
Reviewed by 2014
The general course content were great and the Instrauctr Inam made understanding it easy
Reviewed by 2014
The course maybe could have more hands on training exercises. For example maybe watch a meeting in progress and have the participants take minutes of the video. As a group they would discuss that content would be included in the minutes.
Reviewed by 2014
It was just the instructor and I and that was awesome as we could be as specific as I wanted to me for my needs.
Reviewed by 2014
I found it extreamly helful. Thx
Reviewed by 2014
Facility marks are N/A (not applicable): Training was at our site, and that was VERY convinient.
Reviewed by 2014
Facility marks are not relevant since the training was done at the site of Taro Pharmaceuticals Inc.
Reviewed by 2014
Facility is clean but room is cold that is why I scored it low.
Reviewed by 2014
The course was perfect for my needs. I will definately make use of the information I learned. I appreciated the courteous and very helpful communications I had prior to the course as well.
Reviewed by 2013
Overall the course is useful however the course outline needs to be more structured in my opinion. The instructor should also be a little bit more knowledgeable in regards to specifics about MS Project as there is a very high level of experience with the software expected of them.
Reviewed by 2013
Keep it up !
Reviewed by 2012
It was GREAT ! Gordon is a good presenter with a lot of experience and knowledge.
Reviewed by 2012
We would have liked if the course covered Outlook as well as the other Office programs. In our first 2 online classes, there were problems with the audio and the teacher would sometimes cut out, or fast forward, and she could barely hear us at all so all quesitons had to be typed in the chat.
Reviewed by 2011
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This course currently does not have any dates scheduled. Please call 1-877-313-8881 to enquire about future dates or scheduling a private, in house course for your team.

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