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The main objective of this workshop is to provide a fundamental understanding of the nature of transportation demand & how it can be analyzed. It will cover the sequential demand analysis technique, the most frequently used method of determining the...

Course Outline
A travel demand analysis consists of assessing four components of the travel pattern for a study area: i) trip generation (TG) or where trips are coming from; ii) trip distribution (TD) or where trips are going to; iii) modal split (MS) or the shares among available modes for the flow between origin-destination (O-D) pairs; and, iv) network assignment (NA) or the route choice within each mode. The standard "state-of-the-practice" in travel demand modeling is the sequential or four-step approach.

This modeling strategy estimates the four travel demand components sequentially and feeds the results from one component to the next component in the sequence. Assessing these components provides insight into the effectiveness of transportation policy and the performance of transportation infrastructure. The demand for transportation forms the primary input to any decision related to construction and management of transportation and traffic facilities such as roads, intersection, parking lots, transit system, etc.
Objective  The main objective of this two-day workshop is to provide participants with a fundamental understanding of the nature of transportation demand and how it can be analyzed. This workshop will cover the sequential demand analysis technique, the most frequently used method of determining the transportation demand.  Finally, it will cover some of the data collection methods used in travel demand analysis.   Target Audience

This course will be of interest to transportation planning practitioners who work for municipal, provincial, and federal government transportation planning agencies, traffic/transportation Engineers, professionals new to the field or professionals looking for a refresher course, and students in transportation analysis, modeling and planning.

  Learning Outcomes

At the conclusion of the course, participants should be able to:

  • Identify land use and transportation variables that influence vehicle trip generation rates.
  • Estimate the total number of trips generated in the study area using the trip generation models.
  • Use the outputs of the trip generation models to determine the number fo trips between all zone pairs using the trip distribution models.
  • Estimate the shares of these trips for different modes using mode choice models.
  • Finally, use the traffic assignment models to estimate the traffic volume on each link of the network.
  • Instructor

    Yoassry Elzohairy, Ph.D., P.Eng.

    Dr. Elzohairy is a Team Leader, Special Projects at the Ontario Ministry of Transportation in Downsview. He holds a Ph.D. degree in Civil Engineering from the University of Illinois at Urbana-Champaign. Dr. Elzohairy is a Licensed Professional Engineer in Ontario, a member of the American Society of Civil Engineering (ASCE), a member of the Institute of Transportation Engineers (ITE), and a member of the US National Safety Council’s Association of Transportation Safety Information Professionals (ATSIP).   Dr. Elzohairy authored several papers in professional literature and acted as expert witness in number of court proceedings in Ontario. His publications have appeared on peer review journals including Transportation Research Record, and Journal of Transportation Engineering.   Dr. Elzohairy has over 25 years experience in all facets of traffic safety, traffic operation and transportation planning and modelling. He received a number of prestigious awards from various organizations including, the 2003 Canadian Extraordinary Special People Recognized in Transportation (esprit) award in the category of "Focus on Innovation & Improvement" and the 2010 esprit award in the category of "Everyday Excellence".
    Prerequisites & Certificates

    Certificates offered

    A certificate of completed Continuing Education Units (CEUs) will be granted at the end of this course. Each participant will receive a complete set of course notes and handouts that will serve as informative references.

    Cancellation Policy
    If you wish to withdraw from a course, you must advise us, in writing, including the official receipt. Our policies regarding refund are:

    More than fifteen business days in advance: a full refund minus $50.00 administration charge.

    Fifteen or less business days in advance: a transfer to another course or a credit, valid for one year, to another GIC course can be considered. Credits are transferable within your organization.

    If the course has been running for more than 2 weeks, or after the course has started, an 80% credit towards another GIC course may be considered, if notice is received before the start date of the second session. After this time, no refunds or credits will be issued. If a speaker is not available due to unforeseen circumstances, another speaker of equal ability will be substituted.

    GIC reserves the right to cancel or change the date or location of its events. GIC's responsibility will, under no circumstances, exceed the amount of the fee collected. GIC is not responsible for the purchase of non-refundable travel arrangements or accommodations or the cancellation/change fees associated with cancelling them. Please call to confirm that the course is running before confirming travel arrangements and accommodations.

    Refund Policy: Allow up to 30 days for refunds to be processed.

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