This one-day workshop will show participants how to get maximum exposure at minimum cost.
- Course Outline
A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show participants how to get maximum exposure at minimum cost. By the end of the day, participants will:
• Recognize what is meant by the term “marketing.”
• Discover how to use low-cost publicity to get their name known.
• Know how to develop a marketing plan and a marketing campaign.
• Use time rather than money to market their company effectively.
• Understand how to perform a SWOT analysis.
Introduction and Course Overview You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives. Pre-Assignment Review To begin, participants will review their pre-assignment in small groups. Defining Marketing Next, participants will explore the definition of marketing and other key terms. Recognizing Trends This session will focus on how to determine whether an idea is a trend or a fad. Market Research Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods. Strategies for Success Next, participants will look at 89 marketing strategies and identify what they are doing and what they could be doing to make their marketing more successful. Mission Statements The first half of the workshop will conclude with a discussion on mission statements. Brochures During this session, participants will critique brochures to develop some guidelines to take back to the office. Trade Shows Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show. Developing a Marketing Plan Next, participants will learn about the four P’s of a good marketing plan. We’ll also explore how to do a SWOT analysis and how to market on a small budget. Increasing Business This session will share a formula for increasing sales with participants. Saying No to New Business Participants will read an article on why and when they should tell say no to a customer. Advertising Next, participants will explore some advertising myths. Networking To wrap up the day, participants will learn about roadblocks to networking and remedies.
- Prerequisites & Certificates
Certification of Completion
- Cancellation Policy
ctc TrainCanada - We Never Cancel*:
We are unique in the corporate training field in that we do not cancel desktop applications courses due to low enrollment. When there are less than 3 students, ctc TrainCanada will personalize the class (students then receive more time with the instructor to address their individual needs allowing the student to complete the full course in less time) or connect the student remotely to a class at one of our other branches via TrainLive remote classroom instruction. *Microsoft Certified Courses and other technical courses require a minimum enrollment of three students. Business Skills courses require multiple students in order to run due to the interactive nature of the training. Selected Desktop Applications courses may require a minimum enrollment of two students to run. ctc TrainCanada® reserves the right to deliver Microsoft Certified and other technical courses via TrainLive remote classroom instruction in order to guarantee the course to run.
ctc TrainCanada Cancellation policy:
You may cancel or reschedule this registration in writing with no penalty with a minimum of 10 business days' notice prior to the first day of the course. Full payment is required if you cancel or reschedule this registration within 10 business days prior to the first day of the course. However, substitutions are welcome. If you do need to cancel or reschedule a publicly scheduled course within the 10 day non-cancellation period (not a client dedicated course), payment is to be made and a training voucher for a public course will be issued to you. This allows you to attend a future date for the same course at no charge (subject to availability).
No-shows will not be issued a training voucher.
Complimentary Service: We offer all our students coffee, tea, juice or pop, muffins or pastries in the morning and cookies baked in our own oven each afternoon.
- Map & Reviews
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