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Dear Business Owner: 5 Signs Your Web Designer Needs UI Training

August 29th, 2013 by

Unusual clumsiness, fogginess, and fatigue are symptoms that warrant your attention, especially if they appear out of nowhere. In fact, there are a good number of people who drag along because their motors are burnt out, and these symptoms are common indicators of a vitamin deficiency. Hopefully this isn’t a problem with you, since a business sometimes requires you to perform at the level of a V8 engine.

There are other things that can suffer from deficiencies, and that includes your website. So here are some questions for you: How does your website hold up? Does it exude a sense of fatigue and clumsiness? Is it rife with errors and glitches that could infuriate visitors? Do your analytic reports reveal that visitors disappear as quickly as they arrive on your page? Even if your website suffers from these issues in the slightest degree, there is a good chance that your designers may need to step up their user interface knowledge.

So what should you do? Should you hand them a pink slip? Perhaps you should give your web designer support rather than a dismissal, especially if they are hard-working and cooperative. An interface design course will provide them with the skills or reminders they need in order to give your website the function it requires to hook and persuade visitors. Once they receive this training, you can wave goodbye to those lethargic sales and say hello to the high performance you deserve!

User Interface Dysfunction: A Common and Unnecessary Pandemic

The year is 2013. The Earth has survived what was supposed to be a catastrophe dated for December 21, 2012. Scientists can now grow burgers in labs and we now have televisions that have such sharp definition that some people can get motion-sickness. Everything has become so advanced, that the technology we now see in our very stores resembles what we watched in sci-fi movies as kids.

It’s 2013 and we’re still seeing a slew or poorly designed websites on the netYet still, there are thousands, if not millions of websites that suffer from pre-historic functionality. You’ve probably stumbled upon quite a few of them and they’ve surely turned you away. As human beings, however, we don’t always notice flaws in our work or property. So how can you identify user interface ‘turn-offs’ that could signal trouble for your website? The following sections will enlighten you on the warning signs and how an interface design course can help your web designer avoid these problems.

The Warning Signs of Poor Website UI:

Just like the symptoms of vitamin deficiency, the symptoms of poor website user interface can range from mild to severe. Even though there are some common problems associated with UI troubles, every website is different, so a website with similar structural issues can appear dramatically different on the surface. With that said, here are some of the most common signs:

  • Complicated Navigation – Have you ever stepped into a room (perhaps your kid’s room) or a garage that was so cluttered that you felt overwhelmed? If so, you know how visitors feel when they land on a website with cluttered navigation. A disorganized layout with images stacked on top of each other and hard-to-find buttons will drive any visitor crazy. Interactivity is a cherished quality of a 21st century website, but when too many things occur at once, the experience becomes disorienting, not to mention slow and buggy.

  • Broken/Poorly Structured Links –  You stumble on a webpage or blog that contains a link to an article or page of interest. Then you click on it and receive an irritating “404 Error” or “Broken Link” message. This is a quick and easy way to kill your website’s traffic, and it’s one of those errors that you can easily miss unless you conduct a thorough inspection of your links and where they direct your visitors. Even worse are deceptive links designed to redirect visitors to an intended page, or links that simply take the visitor to the wrong place.

  • Poor Mobile Functionality – Remember, it’s 2013. Fewer people use their desktops and laptops to browse the web, and the majority of internet use occurs on smartphones and tablets. Unfortunately, the mobile versions for many websites are unresponsive, slow, disorganized, and in some cases, certain aspects of the website may disappear. Many web designers fail to ignore the limited size and wireless requirements of mobile devices, and the results can be disastrous. Don’t count on your visitors to go home and browse on their main computer – a poor mobile experience could mean the loss of a potential customer.

  • Low Rankings/Poor Analytic Reports – Sometimes, you can’t see a problem on the surface, but the numbers will tell you everything. Your website may have a pleasing theme and appearance overall, but poor placement of buttons, headlines, colours, and other elements may turn off your visitors. Your web designer may not be aware of certain psychological cues that appeal or detract from your website, so an attractive website can yield poor performance numbers.

  • Lack of Consistency – Whether we are aware of it or not, we crave consistency. That’s why we feel frustrated when something interrupts our routines. When it comes to your website, a lack of consistency disorients your visitors. For example, colours, fonts, contact information, and copy that’s not consistent will confuse your visitors, and they may feel like each page belongs to a different site altogether.

Where an Interface Design Course Steps In

There’s no need to panic If you stumble across some of these warning signs on your website. What you need to do is address the situation as soon as possible. Unless you have experience in web design yourself, the best person to approach will be your web designer, and you should work with them and encourage them if they have a good rapport with you.

An interface design course should be one of your suggestions since it will not only benefit your website in the short run, but also in the future as the demands for website functionality increases. You too can benefit from such a course, and you will come across various tips that will help in the maintenance of your website.

What an Interface Design Course Will Teach Web Designers:

  • Correct Use of Programming Languages – Although there is much more to design than coding, the correct use of these languages can make a website either flourish or sink. A course that focuses on interface design will also introduce web designers to XML training and HTML training. These languages affect your website’s visuals and interactivity, so you will want your web designers to get it right.

  • Accessibility & Usability –  Another aspect that affects your website deals with the ease of navigation and access to information. Of course, your visitors want the smoothest experience possible when it comes to finding the information they need. An interface design course will teach you how to create navigational structures that are easy to use by means of accessibility and usability training.

  • Perceptual Cues to Attract Visitors – Everything is a mind game, and that includes the way your visitors see your website. There are psychological triggers that they themselves are not even aware of, and these same triggers are the forces that motivate them to stay or leave a web page. Most of what takes place in the brain is highly subconscious, so it’s easy for web designers to overlook the power that layout, colour, and text have on visitors. Fortunately, usability training can help your web designers to unlock this knowledge so that they can apply these cues to your website.

A Prescription for Web Designers

If you approached a doctor with physical weakness and he diagnosed you with a vitamin deficiency, he wouldn’t label you as unfit to carry out your daily duties. Rather, he would prescribe a dietary supplement to help boost your intake of the necessary vitamin. Likewise, you shouldn’t be too quick to dismiss your designers. You will benefit them and yourself much better with a recommendation to take an interface design course.An interface design course exposes your designer to effective and ‘clean’ navigation techniques

If they are hardworking, they will use the techniques learned from such training and apply it to your website for greater functionality. Not only will you see an improvement now, but you can be confident that their skills will benefit your website as the search engines become more critical about website performance. Besides, it will be much less of a burden if you invest in your current designers, rather than looking for a completely new roster!

Could your web designers could benefit from further UI training? Encourage them to browse through our wide range of interface design courses!

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