Small Business and Entrepreneurial Tips

Small business and enterpreneurial tips. This podcast features audio articles about common small business issues. Additionally we focus one podcast per month on issues faced by professional trainers and seminar providers.

Wednesday, July 26, 2006

Do you funnel your business?

Episode #6 - Do You Funnel Your Business?

When you arrive at most places on the net, there are many things fighting for your attention. Every link counts as one, every banner, picture that's click-able, every course of action is a choice. How many choices do you have on your business website for me to choose from? I've counted some sites with as many as 70!

When someone comes to your site, you should have a funnel set up. A large intake that brings people into your business, and you control the future contact. The first contact should be easy to do and cost nothing. Hence a newsletter or a ebook/report on a subject. However, you should only have one funnel, one way to get them into your world and slowly approach the end goal = buying from you.


This weeks 'Fast Answer' podcast discusses how to use a newsletter as a funnel for your business.


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Show Resources:
Article Author: Scott Stratten, Scott Stratten
Link to Written Article: Do You Funnel Your Business?